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Controversy Over New Starbucks Logo

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iPedro
Omnipresent

Joined: Aug 02 2004
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View Single Post Posted: Fri, May 16 2008, 10:00 AM Post subject: Controversy Over New Starbucks Logo

Controversy is brewing over the Starbucks logo. While people expect their coffee to be eye-opening, not everyone expected the picture on their cup to change like this. Now there are calls for modesty and a boycott. The new symbol is actually a version of Starbucks' old logo from when the company first opened its doors back in 1971. The 35th anniversary logo features a scaled back version of the original naked twin-tailed mermaid, which according to Starbucks is a figure out of Greek mythology. The controversial symbol has created quite an uproar as of late. Mark Dice of the Christian group The Resistance has started a nationwide boycott. "The reason they changed the logo in the first place is because they knew it was offensive to people so they have toned it down a bit, and I think for marketing purposes they wanted to create a buzz," he said. "But instead of getting people to talk we're going to get them to boycott and stop going." http://www.cbs8.com/features/s.....?id=128253 Current Mood:

Tx_2_Id
Como un sueño

Joined: Feb 27 2008
Posts: 1591
Location: Boise, Id
Reputation: 6.5

votes: 4

47014.63

View Single Post Posted: Fri, May 16 2008, 1:15 PM Post subject:

it amazes me how people can worry so much about a stupid pic on a cup and find the tme to do so with all the real problems that we are surrounded with in every day life the real problem with starbucks is the outrages prices that they charge for mediocre coffee Current Mood: _________________ The end of life isn't death; true death can occur only when people forget you!

Pika_Guerita
*Bang Bang*
Agua sta' Caliente

Joined: Dec 28 2004
Posts: 4075
Location: Michigan
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52608.19

View Single Post Posted: Fri, May 16 2008, 2:29 PM Post subject:

Man, who cares as long as the coffee taste the SAME! Current Mood:

iPedro
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Joined: Aug 02 2004
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View Single Post Posted: Fri, May 16 2008, 11:15 PM Post subject:

I say they're getting the attention they wanted. the perfect media attention. Current Mood:

Babie Sleepie
Not so Newbie

Joined: May 16 2008
Posts: 79
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View Single Post Posted: Fri, May 16 2008, 11:23 PM Post subject:

^^^^ AGREED Current Mood:

ur1nonly
° i miss elmo =( °
Juaroleñ@

Joined: Aug 14 2007
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View Single Post Posted: Sat, May 17 2008, 12:19 AM Post subject:

i really dont care for their coffee or anything, im not making these people richer so who cares _________________ numeros para las cuentas la mano para el amigo caricias para las hombres balas pa' los enemigos

chicano
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Joined: Jan 10 2007
Posts: 1062
Location: Los Angeles
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95480.75

View Single Post Posted: Sat, May 17 2008, 12:53 AM Post subject:

This is just stupid. They're overeacting over nothing. Current Mood: _________________ her [9:59 P.M.]: phss im never letting you go.. i'll be bugging you if your not with me.. cuz you know what? aha Y0UR MiNE.. jUP Mi0.. S0 fCK EVERY0NE ELSE.. CUZ i L0VE Y0U & iM G0NNA BE WiTH Y0U f0REVER. Y0UR tHE 0NE f0R ME. Right..

Normies
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votes: 1

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View Single Post Posted: Sat, May 17 2008, 8:29 AM Post subject:

I noticed the new desgin the other day and i think its ugly! BUt i dont care and i dont find it offensive. People get worked up for nothing! Current Mood:

fsolis
Juarol Power

Joined: Sep 09 2007
Posts: 367

Reputation: 1.9

votes: 1

22961.22

View Single Post Posted: Sat, May 17 2008, 9:22 AM Post subject:

I say it just depends on what demographic market you wish to target. These days when you are promoting a product or a service like coffee, you have to target as "large a general market as possible. Or else, you can very well risk offending and alienating a large segment of your customer base. So unless, you have a product or service which is suited " only to a specific market ," it is generally better to have a large as market as possible! Successful Corporations cannot afford to lose business! Cause business is only about Mo Money! Perception is everything in business, and good publicity is vital to a business,its called 'company image," because its the way that the public see's you.Whether a boycott by the Christian movement actually takes affect on business at Starbucks, has yet to be seen, but generally speaking most business tries to avoid this type of negative publicity. Personally I would not use any kind of a semi-erotic logo to promote a general market product. Further more I would not even use it to promote even a topless club. (Notice how most strip clubs try to remain low key, ) no naked mermaid cups to promote the biz, etc. The perception of a parent having to explain to their kids why they like to keep cups with a naked mermaid around them all the time may be to much for some parents! Since Marketing is one of my majors,I thought I would just add my 2 cents in. Current Mood:

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